Why we do what we do

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One day, we realized that practically everyone we knew was taking care of someone who is sick. And they were feeling a little overwhelmed.

We couldn't make the bossy sister in Idaho act nice, or help the mother not have to go to quite so many doctors, but we could organize things so that sticky notes were  no longer the main form of record-keeping, the sister would know what was going on without wearing out the phone, and she could even help out once in awhile. So we harnessed skills honed over 15 years of building and running project-specific healthcare marketing teams and set to work.

The result is CaringWise, launching soon.